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| VIDEO CONSIDERATIONS Our vast experience in all areas of video production uniquely qualifies us to help guide you thru the wide variety of options available to you: BUDGET: It's often best to determine your budget before requesting bids, thereby eliminating companies who bid too high. Plan to be flexible, especially if this is your first video. A general rule-of-thumb is $1,000 per minute. We can offer you many ways to save money on order to stay within budget. TAPE FORMAT: When selecting a tape format, remember your target audience. Formats such as VHS, S-VHS, Hi-8 and 3/4" can help economize corporate communications, safety and training videos targeted toward employees. However, if your target market includes current clients, prospective customers or the general public, higher-grade formats such as Betacam SP or Digital should be considered. TALENT: Consider professional voiceover narrators, on-screen actors and models to communicate your message. Union and non-union talent are available, but your employees may be used to save money. Titles and graphics will also enhance your presentation, as will music and sound effects. PRESENTATION: The pace of your presentation can vary according to the message. Interviews can be an effective tool, but voiceovers are most appropriate for some content. Music video styles are also popular, possibly relying more on titles and graphics. |
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We recommend using the highest quality videotape and equipment in producing each project. However, we realize that budgets sometimes will not allow this. For this reason, we can accomodate your needs with a vairety of formats. |
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VHS was the preferred format for corporate/industrial videos in the 70s and has since been replaced with higher formats. Quality is measured in horizontal lines of resolution -- the higher the resolution, the higher the quality. VHS: 240 lines, S-VHS and Hi-8: 400 lines, Betacam: 750 lines or higher. And keep in mind that almost all productions will be delivered to the end user as a VHS tape. |
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Use of low-end formats can be enhanced by using a 3-chip camera, which provides 750 lines of resolution. This higher resolution is compressed onto tape, improving color, contrast and clarity. 3-chip cameras also help cope with a wider variety of audio recording and lighting options. |
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S-VHS and Digital cameras are other affordable camera options. S-VHS has long had a reputation for allowing generation after generation of dubbing without significant loss... unmatched until the arrival of digital. Since Betacam field recording is limited to 30 mins per tape, these formats are also a good choice for longer uninterrupted program content. S-VHS: up to 120 mins, Digital: up to 270 mins. |
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But with the improvement of digital formats, clients have an alternative. AVS provides DVCAM production services that rival many Betacam productions. It is highly recommended for any production intended for public presentation. |
| POST-PRODUCTION AVS VIdeo uses two unique non-linear editing systems: Newtek's Flyer and DPS Velocity! Both systems edit in REAL TIME so there is no rendering of video clips and effects. DPS Velocity is our newest system. It has numerous advantages over the Flyer, but both systems support any format used in production. AVS supports all productions on the following formats: VHS, 8mm, Hi-8, S-VHS, 3/4" U-matic, Betacam SP, DVCAM and MiniDV. And AVS now offers CD-ROM and DVD production of your video project. |
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